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Hakken Enterprise

 

Hakken helps develop personalized prevention plans for cancer by creating innovative and low-cost genetic tests.

 
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Who

Hakken Enterprise

Health-Tech startup

What

Startup package including brand and sub-brand design together with presentation design.

Year

2017

 
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BRANDING STRATEGY

 

Hakken Enterprise decided to rebrand as they needed to reach a broader international audience, with an expanding range of products.

 
 
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EXPANDING ON AN EXISTING BRAND

 

!X refined their existing identity to maintain a connection with their existing audience.

We did that while creating a visual system that allows more flexibility and the ability to use the same visual language across various sub-brands.

 
 
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The Kimera test needed to distinguish itself from Hakken while maintaining visually consistency.

The result uses a unique colour pallet with familiar shapes to communicate the content.