Feel like swiping, liking and checking notifications have become a chore? With our campaign for Fitrus we propose better habits.
Through a series of bright visuals, funny teaser videos and a quirky product/campaign movie we present Fitrus as a way to form better habits.
FITRUS KICKSTARTER CAMPAIGN
The"Get better habits” campaign focuses on fitrus being a tool that forms a wide-range of better lifestyle habits.
WE CREATED 5X CAMPAIGN TEASER VIDEOS
We do this through contrasting the useful functions of fitrus with the weird and useless habits that some people perform.