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Fitrus

 

Feel like swiping, liking and checking notifications have become a chore? With our campaign for Fitrus we propose better habits.

 
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Who

OSD

Fitrus Plus

 

 

What

Kickstarter Campaign

Through a series of bright visuals, funny teaser videos and a quirky product/campaign movie we present Fitrus as a way to form better habits.

When

2017

 

FITRUS KICKSTARTER CAMPAIGN

 

The"Get better habits” campaign focuses on fitrus being a tool that forms a wide-range of better lifestyle habits.

 
 
 

WE CREATED 5X CAMPAIGN TEASER VIDEOS

 

We do this through contrasting the useful functions of fitrus with the weird and useless habits that some people perform.

 
 
 
 

KEY FEATURES

The key features of the product were transformed to a series of teaser videos that were used on social media before the kickstarter campaign was launched.

1. Stress index

2. Metabolic rate/heart rate

3. Accuracy

4. Nutrition

5. Body fat/ muscle mass/ temperature